Forms and messages

Make sure every message and sign-up from your storefront reaches you, and know where to find each one.

You need: a working email address in your Shopify notification settings · no app · about 10 minutes.

Two kinds of forms

Alpha Start uses Shopify’s own forms, so there is nothing to connect. Each form is one of two kinds:

• Messages (contact forms) are sent to you by email. Keep the emails: they are your record of each request.
• Sign-ups (newsletter forms) add the customer to Customers in your Shopify admin, with consent to receive email marketing and a tag that shows where they signed up.

Every form in the theme

Form	Where customers find it	What customers enter	Where it goes
Contact form block	Pages with the Contact form block, for example the contact page template. See Content pages.	Name, email, message	Email to you
Request a call	The phone numbers in the header top bar and the mobile menu. Needs Show phone numbers and Show “Request a call” button in the Header section and a phone number in Theme settings → Contact information.	Name, phone number	Email to you, with the text “Callback request from the website header”
Found it cheaper?	Under the price on the product page, when Show “Found it cheaper?” form is on in the Price block. See Product page.	Name, phone number, email, link to the product in another store	Email to you, with the product name, the selected variant and the product page address
Order a service	The Order service buttons on the services page and the service page. See Services.	Name, phone number	Email to you, with “Service request:” and the service name
Consultation	The consultation card in the sidebar of the services pages, when Show consultation card is on.	Name, phone number	Email to you, with “Consultation request from the services page”
Newsletter in the footer	Next to the footer menu in the Classic footer layout, when Show newsletter sign-up is on. See Footer.	Email	Customers, tag newsletter
Newsletter in the blog sidebar	A Subscribe card in the sidebar of the blog and blog posts. The button opens a sign-up window. See Blog.	Email	Customers, tag newsletter
Newsletter on the password page	The password page while your store is closed. See Special pages.	Email	Customers, tags prospect and password page
Comments	Under blog posts, when the blog allows comments.	Name, email, comment	Your Shopify admin, where you publish or delete comments. See Managing comments.

After sending, customers see a confirmation in place of the form, for example “Thanks for contacting us. We’ll get back to you as soon as possible.” or “Thanks for subscribing”. These texts can be changed in Edit default theme content; see Languages and markets.

Step 1. Set the email that receives messages in Shopify admin

All messages from contact forms, call requests, price requests and service orders go to your store’s sender email.

1. In your Shopify admin, open Settings → Notifications.
2. In Sender email, enter the address where you want to receive messages, for example hello@yourstore.com.
3. Click Save. If Shopify asks you to verify the address, follow the link in the email it sends.

Shopify feature

The sender email receives the contact form messages of your online store. It is a different address from the store email that Shopify uses to contact you about your account. See Setting up your email in the Shopify Help Center.

Messages arrive as Shopify contact form emails. Reply to the customer’s email address from the message, or call the phone number they left.

Step 2. Find sign-ups in Shopify admin

1. In your Shopify admin, open Customers.
2. Filter the list by Tagged with newsletter (or prospect for password page sign-ups).
3. Send them campaigns with an email marketing app such as Shopify Messaging.

Shopify feature

Newsletter forms save the customer’s email with consent to email marketing. See Collecting customer contact information in the Shopify Help Center.

Step 3. Turn the forms on in the theme editor

Each form is turned on where it lives:

Form	Setting
Contact form	Page section → Add block → Contact form, on a page template.
Request a call	Header → Show phone numbers and Show “Request a call” button.
Found it cheaper?	Product → Price block → Show “Found it cheaper?” form.
Order a service, Consultation	Services and Service sections on the services templates → Show consultation card for the card. Order buttons appear on every service.
Newsletter	Footer → Show newsletter sign-up (Classic layout); Blog and Article sections → Show newsletter sign-up; Password section → Show newsletter sign-up.

Spam protection

Shopify protects contact, newsletter and comment forms with hCaptcha. It is on by default and works in the background: most customers see nothing, and suspicious senders get a challenge page before the form is sent. You don’t need to set anything up in the theme.

Shopify feature

To check or change spam protection, open Online Store → Preferences → Spam protection in your Shopify admin. See Setting your online store preferences in the Shopify Help Center.

Check the result

Send a test message from your contact page and a test call request from the header. Both should arrive at your sender email within a few minutes. Then sign up with a test address in the footer and find it in Customers with the tag newsletter.

FAQ

I don’t receive messages from the contact form. What should I check?

Check the Sender email in Settings → Notifications and your spam folder. Messages come from Shopify, so add Shopify’s sending address to your safe senders if your mail service filters them.

Can I send call requests to a different address than other messages?

No. All forms in the theme use the Shopify contact form, which sends to one address. If you need a separate form with its own handling, use a form app such as Shopify Forms.

Can I add fields to the contact form?

Not in the theme editor. For custom fields, file uploads or multi-step forms, use a form app and add its block to a page. See Apps.

Content pagesContact page template with a map and a contact form.

FooterNewsletter sign-up and other footer settings.